Best wishlist apps for Shopify in 2026: 7 compared

A wishlist app lets shoppers save products they are not ready to buy, and the better ones bring those shoppers back with stock and price alerts. The Shopify App Store has dozens of options, and most of them start free, so the real differences are in alerts, integrations and how much proof each app has from other merchants.

Quick answer: Swish (Wishlist King) is the best-supported pick for most established stores on the evidence (5.0 from 290 reviews, Built for Shopify, every feature on every plan), but it starts at $19/month. If you want to start free, SE Wishlist Engine is the strongest free-to-start option we found.

What to look for in a wishlist app

A good Shopify wishlist app lets guests save products, brings shoppers back with alerts, connects to your email tool and fits your theme without code edits.

• Guest wishlists: shoppers should be able to save without an account, ideally with the list kept when they sign in.
• Alerts: back in stock and price drop emails are where a wishlist starts to earn revenue.
• Email and marketing integrations: check for Klaviyo, Omnisend or Shopify Flow if you already use them.
• Revenue reporting: look for reports on orders that came from a wishlist, not only how many items were saved.
• Pricing as you grow: some apps charge by Shopify plan, some have free tiers with limits.
• Proof: rating, number of reviews and the Built for Shopify badge tell you how many stores already rely on the app.

Wishlist apps compared

The table below compares seven Shopify wishlist apps on free plan, starting price and App Store rating, ordered by how well each serves most stores on the evidence we had.

How we compared: we read the Wishlist category pages on the Shopify App Store and the full listing for Swish (Wishlist King) in November 2026. For the other competitors we used the ratings, review counts, badges, pricing summaries and taglines shown in the category, so plan limits and full feature lists should be checked on each listing. We did not read low-star reviews for any app. Prices and ratings can change.

A few close runners-up did not make the main list: Froonze VIP Loyalty & Wishlist (5.0 from 275 reviews, Built for Shopify, mainly a loyalty app), Oxi Login, CartSync & Wishlist (4.9 from 134), Wishlist Guru (4.8 from 97) and WC Wishlist & Back in Stock (4.8 from 195, Built for Shopify, free trial but no free plan shown). Two smaller Built for Shopify apps have clear niches: Fish Wishlist (5.0 from 19) covers POS, B2B quotes and Flow, and Magic Wishlist & Emails (5.0 from 54) is free with reminder emails.

The apps in detail

Here is what each of the seven wishlist apps does well, what it costs, who it suits and what to check before installing, in the same order as the table.

Swish (Wishlist King)

Swish (Wishlist King) is the most complete wishlist app we could verify in full, with a 5.0 rating from 290 reviews and the Built for Shopify badge. The developer, based in Dublin, launched it in 2015 and recently renamed it from Wishlist King.

What it does well: guest, public, multiple and save-for-later lists, with share links and email or social sharing. It sends price, stock and purchase alerts with email templates, has built-in Klaviyo, GA4 and Meta integrations, and includes analytics plus import and export. It works with Hydrogen, Markets, Customer Accounts, Tapcart and Checkout. Every plan includes a free setup and customisation service, and reviews often praise support for customisation, migrations and complex themes.

Pricing: set by your Shopify plan. Basic $19/month ($190/year), Shopify $29/month ($290/year), Advanced Shopify $49/month ($490/year), Shopify Plus $99/month ($990/year, up to 100k monthly sessions, with white-glove onboarding, a dedicated account manager and Hydrogen or headless support). All features on every plan and a 30-day free trial. No free plan.

Best for: established and Plus brands that want a done-for-you, fully custom wishlist with Klaviyo automations.

Watch out for: no free plan, and the price rises as your Shopify plan does. One recent review said the Klaviyo setup was tricky and needed help from support.

Swish (Wishlist King) on the Shopify App Store

SE Wishlist Engine

SE Wishlist Engine is the strongest free-to-start wishlist app in this list on the evidence, with a 4.9 rating from 275 reviews and the Built for Shopify badge.

What it does well: its listing describes saving, sharing and restock alerts, which covers the core of what most stores need from a wishlist.

Pricing: a free plan is available. Paid plan prices and limits: check the listing.

Best for: stores that want a free-to-start wishlist with sharing and restock alerts.

Watch out for: we did not check the free plan limits or which integrations it supports, so confirm both before you rely on it.

SE Wishlist Engine on the Shopify App Store

Wishlist by Square

Wishlist by Square is a free, Built for Shopify wishlist app with a 5.0 rating from 145 reviews.

What it does well: its listing describes a simple job: let shoppers save favourites and buy later. A perfect rating across 145 reviews is a good sign for a basic wishlist.

Pricing: free.

Best for: merchants who want a free, highly rated basic wishlist.

Watch out for: we did not confirm whether it sends alerts or connects to email tools, so check the listing if you need back in stock or price drop emails.

Wishlist by Square on the Shopify App Store

Hulk AI Wishlist & Favorites

Hulk AI Wishlist & Favorites is a Built for Shopify wishlist app with price drop and restock alerts plus AI product recommendations, rated 4.9 from 142 reviews.

What it does well: it combines alerts with AI suggestions, which is unusual in this category. An older version of its listing card mentioned shareable and guest wishlists.

Pricing: a free plan is available. Paid plan details: check the listing.

Best for: stores that want alerts plus AI product suggestions.

Watch out for: plan limits were not checked, and you should confirm guest and shared lists are still included.

Hulk AI Wishlist & Favorites on the Shopify App Store

Growave: Loyalty & Wishlist

Growave: Loyalty & Wishlist is a retention suite that bundles loyalty rewards, reviews and a wishlist, and it has the most reviews in this list: 4.8 from 1,292, with the Built for Shopify badge.

What it does well: if you were going to install separate loyalty and review apps anyway, one app can mean fewer scripts and one bill.

Pricing: a free plan is available. Plan details and limits: check the listing.

Best for: merchants who want wishlist, loyalty and reviews in one app.

Watch out for: it is a suite, not a wishlist-only app. If you only need a wishlist, you may be paying for or loading features you will not use. We did not check which plan includes which features.

Growave: Loyalty & Wishlist on the Shopify App Store

Wishlist Hero

Wishlist Hero is a well-known customizable wishlist app with email reminders, rated 4.7 from 423 reviews.

What it does well: it has a large review base and a free plan, and its listing highlights customization and reminder emails.

Pricing: a free plan is available. Paid plan details: check the listing.

Best for: stores that want a widely used wishlist with reminder emails on a free plan.

Watch out for: it does not show the Built for Shopify badge, and its rating, while still good, is the lowest in this shortlist.

Wishlist Hero on the Shopify App Store

Themivo Wishlist & Alerts

Disclosure: we make this app.

Themivo Wishlist & Alerts is a free wishlist app with back in stock, price drop, low stock and reminder emails, but it launched in October 2026 and has no reviews yet.

What it does well: guest wishlists carry over when the shopper signs in. Alerts can be sent directly or through Klaviyo, Omnisend or Shopify Flow. Reports show the most saved products and the orders that came from a wishlist. Buttons are styled to match the theme in a live preview, and it supports shareable wishlists and POS.

Pricing: free, with no paid plans listed.

Best for: stores that want stock and price alerts at no cost and already send email through Klaviyo, Omnisend or Shopify Flow, or that need wishlists in POS.

Watch out for: with no reviews, there is far less proof from other merchants than for every other app here. It focuses on wishlists and stock or price alerts and is not a full email marketing tool.

Themivo Wishlist & Alerts on the Shopify App Store

Which one should you pick?

The right Shopify wishlist app depends mostly on your budget, your email tool and whether you want a wishlist alone or as part of a bigger suite.

• You want the most proven, fully supported wishlist and have the budget: Swish (Wishlist King).
• You are on Shopify Plus or headless with Hydrogen: Swish (Wishlist King), whose top plan lists Hydrogen and headless support.
• You want to start free with sharing and restock alerts: SE Wishlist Engine.
• You just need a simple, free save-for-later button: Wishlist by Square.
• You want AI product suggestions alongside alerts: Hulk AI Wishlist & Favorites.
• You also need loyalty and reviews: Growave: Loyalty & Wishlist.
• You want free alerts routed through Klaviyo, Omnisend or Shopify Flow, and you are comfortable trying a new app: Themivo Wishlist & Alerts.

Frequently asked questions

Is there a free wishlist app for Shopify?

Yes, several Shopify wishlist apps are free or have a free plan. Wishlist by Square and Themivo Wishlist & Alerts are free apps, and SE Wishlist Engine, Hulk AI Wishlist & Favorites, Growave: Loyalty & Wishlist and Wishlist Hero all list a free plan. Free plans often have limits, so check each listing for what is included.

Which Shopify wishlist apps work with Klaviyo?

Swish (Wishlist King) has a built-in Klaviyo integration, and Themivo Wishlist & Alerts can send its alerts through Klaviyo, Omnisend or Shopify Flow. For the other wishlist apps in this comparison, we did not confirm Klaviyo support, so check each listing. One recent Swish (Wishlist King) review mentioned that its Klaviyo setup needed help from support.

Can a Shopify wishlist app send back in stock and price drop alerts?

Yes, many Shopify wishlist apps send alerts for saved products. Swish (Wishlist King) sends price, stock and purchase alerts, Hulk AI Wishlist & Favorites lists price drop and restock alerts, SE Wishlist Engine lists restock alerts, and Themivo Wishlist & Alerts sends back in stock, price drop, low stock and reminder emails. Whether Wishlist by Square sends alerts was not checked.

Does Swish (Wishlist King) have a free plan?

No, Swish (Wishlist King) has no free plan, but every plan comes with a 30-day free trial. Pricing depends on your Shopify plan, from $19/month on Basic to $99/month on Shopify Plus, and every plan includes all features plus a free setup and customisation service.

Is Wishlist Plus still on the Shopify App Store?

The Shopify App Store listing at the wishlist-plus address now belongs to an app called Wishlist Plus by SRH Web Agency, which launched on October 20, 2026 and had no reviews in November 2026. Its free plan only works on development stores, and live stores need Premium ($5.99/month) or Advance ($12.99/month). If you are looking for a different app with a similar name, check the developer name on the listing before installing.

Your next step

The fastest way to choose a Shopify wishlist app is to shortlist two from the list above and try them on a copy of your live theme before publishing. Start with the free plans or trials, check that the wishlist button matches your product pages on mobile, and send yourself a test back in stock or price drop alert through the email tool you already use.

After a few weeks, judge the app on orders that came from wishlists rather than on how many items were saved. If the app cannot show you that, it will be hard to know whether it is worth keeping.