Themivo Wishlist & Alerts vs Growave: Loyalty & Wishlist (2026)

Themivo Wishlist & Alerts and Growave: Loyalty & Wishlist both add a wishlist to your Shopify store, but they are built for different jobs. Growave: Loyalty & Wishlist is a retention suite (loyalty points, referrals, reviews and a wishlist) priced by monthly orders, while Themivo Wishlist & Alerts is a dedicated wishlist and alerts app that is free with every feature included. Verdict: for a wishlist with back in stock, price drop and low stock alerts, Themivo Wishlist & Alerts is the better pick for stores of every size, because you get the full feature set at $0 with no order caps.

• Choose Themivo Wishlist & Alerts if you want guest wishlists, save for later and stock or price alerts, with Shopify Flow, Shopify POS and Klaviyo, at no cost at any order volume.
• Choose Growave: Loyalty & Wishlist if you specifically need loyalty points, VIP tiers, referrals and product reviews in the same app and can pay its order-based plans ($199 a month for back in stock emails).

The deciding factor: whether you need a full loyalty and reviews platform, or a wishlist that does the alert work without a monthly bill.

Disclosure: we make this app.

Themivo Wishlist & Alerts vs Growave: Loyalty & Wishlist at a glance

Themivo Wishlist & Alerts is free with every wishlist feature, while Growave: Loyalty & Wishlist starts free up to 200 orders a month and puts several wishlist tools on paid plans.

How we compared: we read each app's Shopify App Store listing, plus the 20 newest 1-star and 2-star reviews of Growave: Loyalty & Wishlist, in November 2026. Facts about Themivo Wishlist & Alerts come from our own app documentation. Prices and ratings can change, so check each listing before you decide.

Features

Themivo Wishlist & Alerts has the deeper wishlist and alert feature set, while Growave: Loyalty & Wishlist covers far more of the retention stack beyond the wishlist.

On the wishlist itself, Themivo Wishlist & Alerts gives shoppers:

• Guest wishlists without an account, which move to the customer account at sign-in. Sign in with Shop keeps a guest's list on every device.
• Up to 20 named lists per shopper with 500 items each, plus Move to another list.
• Shareable read-only links, a one-click cart link for gift lists, and collaborators who can add to a shared list.
• A Save for later button in the cart.
• Back in stock, price drop (minimum drop 1 to 90%), low stock (threshold 1 to 1000 units) and wishlist reminder emails, with editable templates, a Buy now link that opens checkout with the variant already in the cart, and an optional discount code.
• Hide rules that hide the wishlist button or the wishlist price by product, collection, tag or product type.
• Analytics that report wishlist revenue with an attribution window of 1 to 90 days, add to cart rate, orders, most wishlisted products and a per-customer view, with CSV exports and events in Shopify Analytics and ShopifyQL.

Growave: Loyalty & Wishlist lists wishlists with price drop and back in stock alerts, guest wishlists, multiple lists, sharing by email, social and link, import and export, add to cart and conversion analytics. Its listing also tags gift and custom registries, in-store and online registries, public wishlists, favorites and save for later. Low stock alerts, wishlist reminder emails, hide rules and ad pixel events are not listed.

Where Growave: Loyalty & Wishlist is clearly broader is everything around the wishlist: loyalty points, VIP tiers, referrals, store credit, punch cards, cashback, gift cards, Apple and Google Wallet redemption, product reviews and Q&A, AI review summaries, Google Shopping review syndication and Instagram UGC. If you want all of that in one app, no dedicated wishlist app replaces it.

Stronger on features: Themivo Wishlist & Alerts for the wishlist and alerts, with low stock alerts, reminder emails and hide rules that Growave: Loyalty & Wishlist does not list. Growave: Loyalty & Wishlist is stronger if loyalty and reviews are part of the job, but that matters less if a wishlist is what you came for, since you would pay for the whole platform to use one part of it.

Pricing

Themivo Wishlist & Alerts costs $0 at every order volume, while Growave: Loyalty & Wishlist charges by monthly orders, from a free plan capped at 200 orders to $499 a month plus overage fees.

Growave: Loyalty & Wishlist plans, from its listing:

• Free: 200 orders a month, loyalty points, wishlist, product reviews and data imports and exports, with Growave branding and 48-hour email support.
• $15/month: 500 orders included, then $20 per 100 extra orders. Adds Shopify POS, Shopify Flow, one integration such as Klaviyo, and customizable emails.
• $199/month: 1,500 orders included, then $15 per 100 extra orders. Adds back in stock emails, VIP tiers and store credit.
• $499/month: 3,000 orders included, then $10 per 100 extra orders. Adds B2B points and wishlists, the headless API and SDK, and unlimited integrations.

Paid plans have a 14-day free trial, and charges are billed every 30 days. Here is what each app costs in three typical situations, using list prices only:

1. A store with 150 orders a month. Growave: Loyalty & Wishlist fits the free plan, with Growave branding and without back in stock emails, Flow or POS. Themivo Wishlist & Alerts costs $0 with all of those included.
2. A store with 1,000 orders a month that wants back in stock emails. Growave: Loyalty & Wishlist needs the $199 plan, which covers 1,500 orders, so $199 a month. The $15 plan would come to $115 a month ($15 plus 5 x $20 in overages) but does not include back in stock emails on the pricing table. Themivo Wishlist & Alerts costs $0.
3. A store with 5,000 orders a month. On the $199 plan, Growave: Loyalty & Wishlist comes to $724 a month ($199 plus 35 x $15). On the $499 plan it is $699 a month ($499 plus 20 x $10). Themivo Wishlist & Alerts still costs $0.

Price is also the most common reason merchants give for leaving. In the 20 low-star reviews we read, 6 mentioned price increases, no grandfathered plans or features moved to higher tiers, and one merchant said they wanted a cheap tier just for wishlist reminder emails.

Stronger on pricing: Themivo Wishlist & Alerts, with no plans, no order caps, no overage fees and no branding tier.

Ease of setup

Both apps install without code, but Themivo Wishlist & Alerts only asks you to set up a wishlist, while Growave: Loyalty & Wishlist is a full platform with loyalty, reviews and wishlist settings.

Themivo Wishlist & Alerts is built to fit any Online Store 2.0 theme without code edits, with small scripts so your page speed is kept. You set it up in an appearance editor with live preview: five button styles, an accent color, a heart, star, bookmark or custom icon, buttons on the product page and product images, a header counter, and a drawer, popup or page view. Alert emails go out through Themivo's mail service with no setup, or from your own SMTP server. Every storefront text is editable and translatable, with CSV import and export, and you can copy settings to another store. If you are moving from another app, you can import wishlists by CSV.

Growave: Loyalty & Wishlist gets good marks for setup: Shopify's summary of reviews says merchants praise easy setup, smooth migrations, customization and hands-on onboarding. Its $199 plan adds 5-star onboarding and its $499 plan a dedicated launch plan. The low-star reviews we read tell another side: 4 of 20 described conflicts with the site or other apps or a slower site, 1 described the app breaking after a theme update, and 2 described metafields, metaobjects or old ratings left behind after uninstalling.

Stronger on setup: Themivo Wishlist & Alerts for a wishlist on its own, with a live preview editor and email that works on day one. Growave: Loyalty & Wishlist offers more hands-on onboarding, which matters less here because a wishlist alone has far fewer settings than a loyalty and reviews program.

Integrations

Growave: Loyalty & Wishlist lists more third-party integrations, but Themivo Wishlist & Alerts includes all of its integrations free, while Growave: Loyalty & Wishlist allows one integration on its $15 plan and unlimited only at $499.

Themivo Wishlist & Alerts connects to:

• Shopify Flow: six triggers (item added, item removed, back in stock, low stock, price drop, reminder) and an action.
• Klaviyo and Omnisend: alerts are sent as events, so you can build your own flows.
• Ad and analytics pixels: wishlist adds go to GA4, Meta, TikTok or Google Tag Manager through Shopify custom pixels, for retargeting.
• Shopify POS: staff see a customer's wishlist with stock at their location, add items to the cart and save products for the customer.
• Customer accounts: a wishlist page and block in Shopify customer accounts.
• Developers: a JavaScript API (window.Wishlist), a REST API with scoped API keys, signed webhooks, CSS variables, custom CSS, and headless or Hydrogen storefronts with one script tag.

Growave: Loyalty & Wishlist works with Checkout, Customer accounts, Shopify POS, Flow, Klaviyo, Omnisend, Attentive, Postscript, Gorgias, Recharge, PushOwl and others, plus Shopify Sidekick and MCP for AI assistants and a headless API. Flow and POS start at $15 a month, and the headless API is on the $499 plan.

Stronger on integrations: Themivo Wishlist & Alerts for what you get at no cost. Growave: Loyalty & Wishlist has the wider list, including SMS and helpdesk tools, which matters less for most stores because Klaviyo, Omnisend and Flow already cover the main ways to act on wishlist alerts.

Reviews

Growave: Loyalty & Wishlist has the much larger review base, 4.8 from 1,286 reviews, while Themivo Wishlist & Alerts has 5.0 from 5 reviews since its October 2026 launch.

About 93% of Growave: Loyalty & Wishlist reviews are five stars, and recent positive reviews describe patient, strong support during setup. Its low-star reviews (we read 20, dated 2022 to February 2026) center on slow or unhelpful support (8 of 20), bugs in loyalty or reviews (7 of 20), such as reusable discount codes, doubled rewards and wrong star ratings, and price changes (6 of 20). Smaller themes include losing features or analytics in a platform update (2 of 20), being charged after uninstalling (1 of 20) and repeated calls asking a merchant to change a review (1 of 20). Most of these complaints are about loyalty and reviews, not the wishlist itself.

Themivo Wishlist & Alerts has a few honest limits: it is new on the App Store, so it has few reviews yet; guests have no email address, so alerts go to signed-in customers, and on Safari a guest's list can be cleared after about a week unless they sign in (Sign in with Shop helps); and it focuses on wishlists and alerts rather than full email marketing.

Stronger on reviews: Growave: Loyalty & Wishlist has the longer track record, and that is a real point in its favor. It matters less for a wishlist decision because Themivo Wishlist & Alerts is free to try, and you can export every saved item if you change your mind.

Which should you choose?

Themivo Wishlist & Alerts is the right choice for most stores that want a wishlist, and Growave: Loyalty & Wishlist is the right choice when loyalty and reviews are the main goal.

• You want a wishlist with back in stock, price drop and low stock alerts: Themivo Wishlist & Alerts, free at any order volume.
• You use Growave: Loyalty & Wishlist only for the wishlist and are close to 200 orders a month: Themivo Wishlist & Alerts, since it has no order cap or branding tier.
• You sell online and in store: Themivo Wishlist & Alerts includes Shopify POS at no cost; Growave: Loyalty & Wishlist starts POS at $15 a month.
• You run ads and want to retarget wishlist adds: Themivo Wishlist & Alerts, with GA4, Meta, TikTok and Google Tag Manager events.
• You run a headless or Hydrogen storefront: Themivo Wishlist & Alerts, free with one script tag or the REST API.
• You need loyalty points, VIP tiers, referrals and reviews in one app: Growave: Loyalty & Wishlist, if you can pay $199 a month or more at your order volume.
• You need B2B wishlists: Growave: Loyalty & Wishlist on the $499 plan.

Other options worth a look

Swym Wishlist Plus, Swish ‑ Wishlist & Accounts and Froonze VIP Loyalty & Wishlist are the strongest alternatives in the notes, each with a specific trade-off.

• [Swym Wishlist Plus](https://apps.shopify.com/swym-relay): 4.7 from 1,478 reviews. No free plan; Starter is $29.99 a month with 3,000 wishlist actions, and Klaviyo and other integrations start at Pro ($59.99). A fit if you specifically need SMS reminder and alert flows and can pay per tier.
• [Swish ‑ Wishlist & Accounts](https://apps.shopify.com/wishlist-king): 4.9 from 291 reviews. Starts at $19 a month plus usage charges that grow with site traffic, with a free setup service. A fit if you want a done-for-you setup and can pay for usage. See our Themivo Wishlist & Alerts vs Swish comparison.
• [Froonze VIP Loyalty & Wishlist](https://apps.shopify.com/customer-accounts): 5.0 from 237 reviews on its listing. Another loyalty and wishlist combo with VIP tiers, referrals, store credit and stock and price alerts; its plans are on a separate pricing page, so check the listing.

For the full field, see our best wishlist apps for Shopify. If reviews are what keep you on a suite, our guide to the best product review apps for Shopify covers dedicated options.

Frequently asked questions

Is the Growave wishlist free?

Growave: Loyalty & Wishlist includes its wishlist on the free plan, which covers 200 orders a month and shows Growave branding. Back in stock emails are on the $199 a month plan, and Shopify Flow and POS start at $15 a month. Themivo Wishlist & Alerts includes the wishlist, all alerts, Flow and POS free with no order limit.

Does Growave charge per order?

Growave: Loyalty & Wishlist prices its plans by monthly orders and charges overage fees above each plan's limit. The $15 plan includes 500 orders then charges $20 per 100 extra, the $199 plan includes 1,500 then $15 per 100, and the $499 plan includes 3,000 then $10 per 100. Charges are billed every 30 days.

Which app sends low stock and wishlist reminder emails?

Themivo Wishlist & Alerts sends low stock alerts (threshold 1 to 1000 units) and wishlist reminder emails, alongside back in stock and price drop alerts, all free. The Growave: Loyalty & Wishlist listing does not list low stock alerts or wishlist reminder emails. Themivo Wishlist & Alerts emails can include a Buy now link and an optional discount code.

Can I move my wishlists from Growave to Themivo Wishlist & Alerts?

Growave: Loyalty & Wishlist includes data imports and exports on its free plan, and Themivo Wishlist & Alerts can import wishlists from another app by CSV. Check what Growave's export contains before you switch, and test the new app on a test theme first. Themivo Wishlist & Alerts also lets you export every saved item later.

Does Themivo Wishlist & Alerts work with Shopify POS?

Themivo Wishlist & Alerts works with Shopify POS at no cost. Store staff see a customer's wishlist with stock at their location, add items to the cart and save products for the customer. Growave: Loyalty & Wishlist includes Shopify POS from its $15 a month plan.

Next step

The easiest next step is to install Themivo Wishlist & Alerts free from the Shopify App Store and turn on your wishlist and alerts today.