Themivo Wishlist & Alerts vs Swym Wishlist Plus in 2026

Themivo Wishlist & Alerts and Swym Wishlist Plus both give Shopify shoppers a place to save products and get emails when those products come back or drop in price. The short verdict: Themivo Wishlist & Alerts includes every feature for free with no usage caps, while Swym Wishlist Plus starts at $29.99 a month and limits wishlist actions on every plan, so Themivo Wishlist & Alerts is the better pick for most stores, from new shops to high-volume brands.

• Choose Themivo Wishlist & Alerts if you want guest wishlists, multiple lists, back in stock, price drop and low stock alerts, Klaviyo and Omnisend events, ad pixels and a REST API at $0, with no monthly caps.
• Choose Swym Wishlist Plus if you specifically need gift, in-store or online registry list types, or integrations such as Attentive or Tapcart, and can pay $59.99 a month or more for its Pro plan.

The deciding factor for most stores is cost: Swym Wishlist Plus charges $29.99 to $99.99 a month and caps wishlist actions, while Themivo Wishlist & Alerts has no paid plans and no plan limits.

Disclosure: we make this app.

Themivo Wishlist & Alerts vs Swym Wishlist Plus at a glance

Themivo Wishlist & Alerts and Swym Wishlist Plus cover the same core wishlist jobs, and they differ most on price, usage caps and which plan unlocks integrations and developer tools.

How we compared: we read each app's Shopify App Store listing, plus a sample of Swym Wishlist Plus reviews, in November 2026. Prices and ratings can change, so check each listing before you install.

Features

Themivo Wishlist & Alerts lists more wishlist features than Swym Wishlist Plus, and every one of them is included at no cost.

Both apps handle the basics well. Each offers guest wishlists, multiple lists, save for later, sharing, a Shopify POS extension for staff and a customer accounts extension. Swym Wishlist Plus also lists favorites, collections and quick view, and sharing by email, social media, SMS or direct link.

Themivo Wishlist & Alerts goes further in a few places that matter day to day:

• Guest lists that follow the shopper. A guest's list moves to the customer account at sign-in, and Sign in with Shop keeps it on every device.
• Gift lists that convert. Shareable read-only links, a one-click cart link for gift lists, and collaborators who can add to a shared list.
• Hide rules. Hide the wishlist button or the wishlist price by product, collection, tag or product type. Swym Wishlist Plus does not list this.
• POS with stock. Staff see a customer's wishlist with stock at their location, add items to the cart and save products for the customer.
• Revenue analytics. Wishlist adds, add to cart rate, orders and wishlist revenue with an attribution window of 1 to 90 days, most wishlisted products, a per-customer view, CSV exports, and events in Shopify Analytics and ShopifyQL.
• Store tools. Import wishlists from another app by CSV, export every saved item, and copy settings to another store (copying settings is not on Swym's listing).

Swym Wishlist Plus is genuinely stronger on registries: it lists gift, custom, in-store and online registry list types. That matters less for most stores, because the everyday wishlist job is saving products and bringing shoppers back, which Themivo Wishlist & Alerts covers with share links, collaborators and a one-click cart link for gift lists. On features, Themivo Wishlist & Alerts wins.

Wishlist alerts and emails

Themivo Wishlist & Alerts sends four alert types (back in stock, price drop, low stock and wishlist reminders), while Swym Wishlist Plus lists reminder, restock and price drop alerts.

In Themivo Wishlist & Alerts, you set the minimum price drop (1 to 90%) and the low stock threshold (1 to 1000 units). Every alert has an editable template, a Buy now link that opens checkout with the variant already in the cart, and an optional discount code. Emails go out through Themivo's mail service with no setup, or from your own SMTP server, and alerts also reach Klaviyo and Omnisend as events.

Swym Wishlist Plus includes automated reminders, price drop and stock alerts from its Starter plan, and adds wishlist summary alerts on Pro. Its listing describes alerts by email or SMS through marketing tools, plus email opt-in capture on Starter. Low stock alerts and a discount code inside alerts are not on its listing.

If SMS alerts are a must for you, Swym Wishlist Plus lists them through connected marketing tools. For most stores, email alerts with a Buy now link and a discount code do the main job of turning a saved product into an order. On alerts, Themivo Wishlist & Alerts wins.

Pricing

Themivo Wishlist & Alerts is free with every feature included, while Swym Wishlist Plus costs $29.99, $59.99 or $99.99 a month depending on the plan, with a cap on wishlist actions each month.

Swym Wishlist Plus plans, from its listing:

• Starter: $29.99 a month or $299.99 a year, 3,000 wishlist actions a month.
• Pro: $59.99 a month or $599.99 a year, 10,000 wishlist actions a month, adds Meta retargeting, customer segments, and the Klaviyo, Attentive, Tapcart and Omnisend integrations.
• Premium: $99.99 a month or $999.99 a year, 25,000 wishlist actions a month, adds the REST API, JavaScript SDK and custom data models.

Every Swym plan has a 30-day free trial. The listing does not state what happens above the action caps, so check the listing or ask Swym before you commit.

Here is what each app costs in three common situations, at list prices:

1. You want a wishlist with price drop and back in stock emails. Themivo Wishlist & Alerts: $0. Swym Wishlist Plus: Starter at $29.99 a month, or $299.99 a year.
2. You want wishlist events in Klaviyo or Omnisend and Meta retargeting. Themivo Wishlist & Alerts: $0. Swym Wishlist Plus: Pro at $59.99 a month, or $599.99 a year.
3. Your developer needs a REST API or JavaScript access, for example for a custom theme. Themivo Wishlist & Alerts: $0. Swym Wishlist Plus: Premium at $99.99 a month, or $999.99 a year.

Over a year, the gap runs from about $300 to about $1,000 or more, and Themivo Wishlist & Alerts never asks you to watch an action count. On pricing, Themivo Wishlist & Alerts wins clearly.

Ease of setup

Themivo Wishlist & Alerts sets up without code edits on any Online Store 2.0 theme, using an appearance editor with live preview.

In the editor you pick one of five button styles, an accent color, and a heart, star, bookmark or custom icon. You place the button on the product page and product images, add a header counter, and choose a drawer, popup or page view. Every storefront text is editable and translatable, with CSV import and export. Alert emails work right away through Themivo's mail service, so there is no email setup to start.

Swym Wishlist Plus lists setup with Shopify Sidekick (AI prompt), and Shopify's review summary praises its smooth theme setup and support that handles custom work. Positive reviews often mention free custom styling by support. One recent review, though, felt the newer AI features made setup more complicated than before. Swym Wishlist Plus also lists seven languages: English, German, French, Italian, Spanish, Japanese and Polish.

Swym's hands-on support for custom styling is a real plus. It matters less for most stores because Themivo Wishlist & Alerts gives you the styling controls directly, plus CSS variables and custom CSS if you want more. On ease of setup, Themivo Wishlist & Alerts wins for doing it yourself, quickly and at no cost.

Integrations

Themivo Wishlist & Alerts includes its integrations on its free plan, while Swym Wishlist Plus lists more integrations but puts key ones on its paid upper plans.

Themivo Wishlist & Alerts connects to:

• Shopify Flow: six triggers (item added, item removed, back in stock, low stock, price drop, reminder) and an action.
• Klaviyo and Omnisend: alerts sent as events.
• Ad and analytics tools: wishlist adds sent to GA4, Meta, TikTok or Google Tag Manager through Shopify custom pixels, for retargeting.
• Developers: a JavaScript API (window.Wishlist), a REST API with scoped API keys, signed webhooks, and Headless or Hydrogen storefronts with one script tag.

Swym Wishlist Plus lists a long set of partners: Checkout, Customer accounts, POS, Flow, Klaviyo, Yotpo, Mailchimp, Listrak, Bloomreach, Attentive, Postscript, Omnisend, HubSpot, Tapcart, PageFly and others. Klaviyo, Omnisend, Attentive and Tapcart sit on Pro and up, Meta is the only pixel listed (also Pro), and the REST API and JavaScript SDK are Premium only.

If your stack relies on a tool such as Attentive, Postscript, Listrak or Bloomreach, Swym Wishlist Plus is genuinely stronger there. For most stores, the core connections are Flow, Klaviyo or Omnisend, and ad pixels, and Themivo Wishlist & Alerts includes all of them free. On integrations, Themivo Wishlist & Alerts wins on value and pixel coverage.

Reviews and track record

Swym Wishlist Plus has the longer track record, with a 4.7 rating from 1,478 reviews since its launch in July 2016, while Themivo Wishlist & Alerts has a 5.0 rating from 5 reviews.

Swym's star breakdown is about 1.4K five-star, 61 four-star, 9 three-star, 8 two-star and 42 one-star reviews. Shopify's review summary praises its multiple lists, sharing, price drop and back in stock alerts, the Klaviyo integration and fast support. Among individual critical reviews, the newest one on the listing (November 2026) is from one merchant who alleges a security incident exposed store data; it is a single unverified review, so ask Swym directly if it concerns you. An older 2023 review described a paid setup that was not live after three months, and the developer replied that the issues were fixed.

Themivo Wishlist & Alerts launched in October 2026, so it has few reviews so far. Alerts go to signed-in customers because guests have no email address, a guest's list on Safari can be cleared after about a week unless they sign in (Sign in with Shop helps), and it is not a full email marketing tool.

A long review history is a real strength for Swym Wishlist Plus. It matters less here because Themivo Wishlist & Alerts costs nothing to install and try on your own store, with no trial clock running. On reviews, Swym Wishlist Plus has more history; Themivo Wishlist & Alerts wins on risk, since trying it costs $0.

Which should you choose?

Themivo Wishlist & Alerts is the right choice for most stores of every size, and Swym Wishlist Plus fits a few specific needs.

• You want a full wishlist with alerts and no monthly bill: Themivo Wishlist & Alerts.
• You want low stock alerts or discount codes in alert emails: Themivo Wishlist & Alerts.
• You retarget wishlist adds on GA4, TikTok or GTM: Themivo Wishlist & Alerts.
• You run a headless or Hydrogen storefront, or need an API without a premium plan: Themivo Wishlist & Alerts.
• You sell through POS and want staff to see wishlists with local stock: Themivo Wishlist & Alerts.
• You specifically need registry list types or Attentive, Postscript or Tapcart integrations and can pay from $59.99 a month: Swym Wishlist Plus.

Other options worth a look

Growave: Loyalty & Wishlist and Wishlist by Square are two other wishlist apps shown on Swym's listing, both with the Built for Shopify badge.

• Growave: Loyalty & Wishlist (4.8, 1,286 reviews, free plan available) is a retention platform with loyalty rewards, reviews and wishlist. It is a fit if you specifically want those bundled; check its listing for plan prices and limits. We compare it in Themivo Wishlist & Alerts vs Growave.
• Wishlist by Square (5.0, 152 reviews, free) lets shoppers save and buy favorites later. Check its listing for alert features before choosing.

For a wider field, see our best wishlist apps for Shopify and our Swym Wishlist Plus alternatives.

Frequently asked questions

Is Themivo Wishlist & Alerts really free?

Yes, Themivo Wishlist & Alerts is free with every feature included, no paid plans and no plan limits. That covers guest wishlists, up to 20 lists per shopper, back in stock, price drop, low stock and reminder emails, analytics, Klaviyo and Omnisend events, and the REST API.

Does Swym Wishlist Plus have a free plan?

No, Swym Wishlist Plus has no free plan. Its plans cost $29.99, $59.99 or $99.99 a month (or $299.99, $599.99 or $999.99 a year), and each comes with a 30-day free trial.

What happens if I go over Swym Wishlist Plus's monthly action limit?

Swym Wishlist Plus caps wishlist actions at 3,000, 10,000 or 25,000 a month depending on the plan, and its listing does not state fees above those caps. Check the listing or ask Swym before you install. Themivo Wishlist & Alerts has no action caps.

Can I move wishlists from Swym Wishlist Plus to Themivo Wishlist & Alerts?

Themivo Wishlist & Alerts can import wishlists from another app by CSV. Ask Swym how to export your saved items as a file first, then import that file into Themivo Wishlist & Alerts.

Do both apps work with Klaviyo?

Yes, both apps work with Klaviyo. Themivo Wishlist & Alerts sends alerts to Klaviyo and Omnisend as events on its free plan, while Swym Wishlist Plus includes its Klaviyo and Omnisend integrations from the Pro plan at $59.99 a month.

Next step

Themivo Wishlist & Alerts gives you everything in this comparison for free, so you can install Themivo Wishlist & Alerts from the Shopify App Store and try it on your store today.