Themivo Wishlist & Alerts vs Swish (Wishlist King) in 2026

Themivo Wishlist & Alerts and Swish ‑ Wishlist & Accounts (the app formerly called Wishlist King) both give shoppers guest wishlists, multiple lists, save for later and back in stock, price drop and low stock alerts. Verdict: for most stores, of any size, Themivo Wishlist & Alerts is the better pick, because it covers the same core jobs for free with no plan limits, while Swish ‑ Wishlist & Accounts starts at $19 a month and adds usage charges as your traffic grows.

Disclosure: we make this app.

• Choose Themivo Wishlist & Alerts if you want wishlists, all four alert types, Shopify Flow triggers, POS and revenue analytics at no cost, whatever your traffic.
• Choose Swish ‑ Wishlist & Accounts if you specifically need an email capture prompt for guests, a Customer Hub account area, or integrations like Attentive, Braze, Algolia or Tapcart, and can pay from $19 a month plus session fees.

The deciding factor for most merchants is cost: one app is free at every volume, the other is billed by website sessions.

Themivo Wishlist & Alerts vs Swish ‑ Wishlist & Accounts at a glance

Themivo Wishlist & Alerts and Swish ‑ Wishlist & Accounts overlap on most wishlist and alert features, and differ most on price, usage billing and track record.

How we compared: we read each app's Shopify App Store listing, plus every one-star, three-star and four-star review of Swish ‑ Wishlist & Accounts, in November 2026. "Not listed" means the listing does not show the feature, not that the app lacks it. Prices and ratings can change.

Features

Themivo Wishlist & Alerts and Swish ‑ Wishlist & Accounts cover the same core wishlist features, and Themivo Wishlist & Alerts adds more controls for alerts, analytics and display at no cost.

Wishlists and lists

Both apps support guest wishlists, multiple lists, shared lists, save for later in the cart and import and export. In Themivo Wishlist & Alerts, a guest's list moves to the customer account at sign-in, and Sign in with Shop keeps it on every device. Shoppers can keep up to 20 named lists of 500 items each, move items between lists, share read-only links, send a one-click cart link for gift lists and invite collaborators who can add to a shared list. Swish ‑ Wishlist & Accounts offers multiple, shared and public lists and favorites, and says every plan includes unlimited wishlists and saved items.

Alerts and emails

Themivo Wishlist & Alerts sends back in stock, price drop, low stock and wishlist reminder emails. You set the minimum price drop (1 to 90%) and the low stock threshold (1 to 1000 units), edit the templates, and every email can carry a Buy now link that opens checkout with the variant in the cart, plus an optional discount code. Emails go out through Themivo's mail service with no setup, or through your own SMTP server.

Swish ‑ Wishlist & Accounts offers back in stock, price drop and low stock alerts with email templates, and one reviewer calls those emails the most valuable part of the app. Swish ‑ Wishlist & Accounts also shows an email capture prompt after a shopper saves an item. That is a genuine difference: in Themivo Wishlist & Alerts, guests have no email address on file, so alerts go to signed-in customers, and on Safari a guest's list can be cleared after about a week unless they sign in (Sign in with Shop helps).

Analytics and storefront control

Themivo Wishlist & Alerts reports revenue, not just saves: wishlist adds, add to cart rate, orders and wishlist revenue with an attribution window of 1 to 90 days, most wishlisted products, a per-customer view and CSV exports. Wishlist events also land in Shopify Analytics and ShopifyQL, and wishlist adds can go to GA4, Meta, TikTok or Google Tag Manager through Shopify custom pixels for retargeting. Swish ‑ Wishlist & Accounts has an analytics dashboard with saves, top products and conversions, which reviewers say they use for stock and merchandising decisions.

Themivo Wishlist & Alerts also lets you hide the wishlist button or the wishlist price by product, collection, tag or product type, and edit and translate every storefront text with CSV import and export. Neither of those shows on the Swish ‑ Wishlist & Accounts listing.

Customer accounts and POS

Both apps reach beyond the storefront. Themivo Wishlist & Alerts adds a wishlist page and block to Shopify customer accounts, and on Shopify POS your staff see a customer's wishlist with stock at their location, add items to the cart and save products for the customer. Swish ‑ Wishlist & Accounts offers a Customer Hub with recently viewed items, featured items and orders, plus reorder and review prompts, and its screenshots mention POS.

Stronger on features: Themivo Wishlist & Alerts, for alert controls, revenue analytics, pixels and hide rules. Swish ‑ Wishlist & Accounts is stronger if you want guest email capture and a fuller account hub, which matters less if most of your repeat buyers already sign in.

Pricing

Themivo Wishlist & Alerts is free with every feature and no plan limits, while Swish ‑ Wishlist & Accounts has no free plan and bills for website sessions above each plan's allowance.

Swish ‑ Wishlist & Accounts has three plans, each with the full feature set and a 30-day free trial, with usage billed every 30 days:

• Starter: $19/month, 10,000 sessions included, then $0.001 per session.
• Growth: $79/month, 100,000 sessions included, then $0.0008 per session.
• Scale: $499/month, 500,000 sessions included, then $0.0005 per session, plus white glove customisation and custom integrations.

Here is what each app costs in three typical situations, worked out from those list prices:

1. 8,000 sessions a month: Swish ‑ Wishlist & Accounts costs $19 a month on Starter ($228 a year). Themivo Wishlist & Alerts costs $0.
2. 50,000 sessions a month: Starter comes to $19 plus 40,000 extra sessions at $0.001, about $59 a month, which beats Growth at $79. Themivo Wishlist & Alerts costs $0.
3. 150,000 sessions a month: Growth comes to $79 plus 50,000 extra sessions at $0.0008, about $119 a month (about $1,428 a year). Themivo Wishlist & Alerts costs $0.

Note that Swish ‑ Wishlist & Accounts counts website sessions, not wishlist activity, so your bill rises with traffic even if shoppers save nothing. Unclear or unexpected billing comes up in two of the app's reviews, and the developer has replied that there is no free plan.

Stronger on pricing: Themivo Wishlist & Alerts, clearly, at every traffic level.

Ease of setup

Themivo Wishlist & Alerts installs without code edits on any Online Store 2.0 theme, while Swish ‑ Wishlist & Accounts leans on its free setup and onboarding service.

In Themivo Wishlist & Alerts, an appearance editor with live preview lets you pick one of five button styles, an accent color and a heart, star, bookmark or custom icon, place the button on the product page and product images, add a header counter and choose a drawer, popup or page view. Alert emails work out of the box through Themivo's mail service. If you are switching from another wishlist app, you can import wishlists by CSV, and you can copy settings to another store.

Swish ‑ Wishlist & Accounts includes free setup and onboarding on every plan, and Shopify's AI review summary says merchants praise fast support that fixes theme issues and customisations. On the other side, one 2024 review says the product page needed fixing after install, and a 2026 review says Klaviyo setup was tricky and needed support.

Stronger on setup: Themivo Wishlist & Alerts, because you can do it yourself without a ticket. Swish's hands-on service is genuinely good, but most stores do not need custom theme work for a wishlist button.

Integrations

Swish ‑ Wishlist & Accounts lists more third-party integrations, while Themivo Wishlist & Alerts covers the integrations most stores use, plus deeper Shopify Flow and pixel support.

Themivo Wishlist & Alerts sends alerts to Klaviyo and Omnisend as events, offers six Shopify Flow triggers (item added, item removed, back in stock, low stock, price drop, reminder) and an action, and feeds wishlist adds to GA4, Meta, TikTok or Google Tag Manager. Developers get a JavaScript API (window.Wishlist), a REST API with scoped API keys, signed webhooks, CSS variables and custom CSS, and headless or Hydrogen storefronts need one script tag or the REST API.

Swish ‑ Wishlist & Accounts lists more than 15 integrations, including Klaviyo, Omnisend, Attentive, Braze, Algolia and Tapcart, and works with Shopify Flow, Checkout, Markets, B2B and order editing. Its SDK supports custom elements in Liquid, React and Hydrogen and custom mobile apps, and its screenshots mention a SOC 2 audit.

Stronger on integrations: Swish ‑ Wishlist & Accounts if you run Attentive, Braze, Algolia or Tapcart. For stores on Klaviyo or Omnisend with Shopify Flow, Themivo Wishlist & Alerts covers the same ground with more Flow triggers, at no cost.

Reviews and track record

Swish ‑ Wishlist & Accounts has a much longer track record, with a 4.9 rating from 291 reviews since 2015, while Themivo Wishlist & Alerts is rated 5.0 from 5 reviews.

Themivo Wishlist & Alerts launched in October 2026, so it is new on the App Store and has only a handful of reviews so far. Swish ‑ Wishlist & Accounts launched on November 30, 2015, carries the Built for Shopify badge and lists brands such as Karl Lagerfeld, Carhartt WIP and Toteme. Its negative reviews are few (3 one-star, 1 three-star, none at two stars) and mostly from 2017 to 2024: billing confusion, slow replies in two older cases, a product page that needed fixing, and one merchant who found the price too high for a wishlist app. The developer sometimes answers negative reviews sharply.

Stronger on reviews: Swish ‑ Wishlist & Accounts, on volume. That matters less when the other app is free: you can try Themivo Wishlist & Alerts on your own store without a subscription.

Which should you choose?

Themivo Wishlist & Alerts is the right choice for most stores, from new shops to high-volume brands, because it has no cost and no usage fees at any traffic level.

• You want wishlists and all four alert types without a monthly bill: Themivo Wishlist & Alerts.
• Your traffic is high or seasonal: Themivo Wishlist & Alerts, since it has no session-based charges.
• You want wishlist revenue reporting and retargeting pixels: Themivo Wishlist & Alerts.
• You sell in person on Shopify POS: Themivo Wishlist & Alerts.
• You specifically need guest email capture, a Customer Hub, or Attentive, Braze, Algolia or Tapcart integrations, and can pay from $19 a month plus sessions: Swish ‑ Wishlist & Accounts.

Other options worth a look

Swym Wishlist Plus and Wishlist by Square are the two other wishlist apps most worth comparing. Our best wishlist apps for Shopify roundup covers more.

• [Swym Wishlist Plus](https://apps.shopify.com/swym-relay): 4.7 (1,477 reviews), from $29.99/month with wishlist action caps (3,000 a month on Starter). It adds gift and in-store registries and SMS, but Klaviyo and Omnisend need the $59.99 Pro plan and the API needs the $99.99 Premium plan. Low-star themes include slow support, bugs and a Smart Save setting that used up action quotas, and one November 2026 one-star review reports a security breach (only that one review says so). See our Swym Wishlist Plus alternatives.
• [Wishlist by Square](https://apps.shopify.com/wishlist-by-square): 5.0 (152 reviews), free, Built for Shopify. A simple one-click wishlist with insights and 16 languages, but its listing does not show stock or price alerts, multiple lists or integrations.

Frequently asked questions

Is Swish the same app as Wishlist King?

Yes. Swish ‑ Wishlist & Accounts is the former Wishlist King, made by the developer Appmate, and its App Store listing still lives at the wishlist-king address. It has been on the App Store since November 30, 2015.

Does Swish ‑ Wishlist & Accounts have a free plan?

No. Swish ‑ Wishlist & Accounts starts at $19 a month for 10,000 website sessions, with a 30-day free trial on every plan. Sessions above your plan's allowance are billed extra, so at 50,000 sessions a month the Starter plan comes to about $59.

Is Themivo Wishlist & Alerts really free?

Yes. Themivo Wishlist & Alerts includes every feature for free, with no paid plans and no plan limits. That covers guest and multiple wishlists, back in stock, price drop, low stock and reminder emails, Shopify Flow, POS and analytics.

Can I move my wishlists from Swish to Themivo Wishlist & Alerts?

Themivo Wishlist & Alerts can import wishlists from another app by CSV, and Swish ‑ Wishlist & Accounts lists import and export among its features. Check what fields the Swish export includes before you switch, and run both apps side by side on a test theme first.

Do guest shoppers get back in stock alerts?

In Themivo Wishlist & Alerts, alerts go to signed-in customers, because guests have no email address on file; Sign in with Shop makes signing in quick and keeps the list on every device. Swish ‑ Wishlist & Accounts shows an email capture prompt after a shopper saves an item, which is how it reaches guests.

Get started

If you want wishlists and stock and price alerts without a monthly bill or session fees, install Themivo Wishlist & Alerts from the Shopify App Store.