Themivo Wishlist & Alerts vs SE Wishlist Engine (2026)

Themivo Wishlist & Alerts and SE Wishlist Engine both add a guest-friendly wishlist to a Shopify store, but they charge very differently for the alerts that bring shoppers back. Our verdict: Themivo Wishlist & Alerts is the better pick for most stores, of every size, because back in stock, price drop, low stock and reminder emails, multiple lists, Shopify POS and developer tools are all free, while SE Wishlist Engine puts its alerts behind a $14.99/month plan.

• Choose Themivo Wishlist & Alerts if you want wishlists, all four alert types, Klaviyo and Omnisend events, POS access and an API without a monthly fee.
• Choose SE Wishlist Engine if you specifically want product recommendations or a support team that reviewers say does theme customizations for you, and you can pay $14.99/month or more once you need alerts.

The deciding factor is what you pay for alerts and scale: SE Wishlist Engine's free plan stops at 100 wishlist items and has no alerts, while Themivo Wishlist & Alerts has no plan limits at all.

Disclosure: we make this app.

Themivo Wishlist & Alerts vs SE Wishlist Engine at a glance

Themivo Wishlist & Alerts is free with every feature, while SE Wishlist Engine has a capped free plan and three paid plans from $7.99 to $21.99 a month.

How we compared: we read each app's Shopify App Store listing in November 2026, plus about 25 of SE Wishlist Engine's reviews, including its one 3-star review. We could not reach its two 1-star reviews. Facts about Themivo Wishlist & Alerts come from our own app documentation. Prices and ratings can change, so check each listing before you install.

Features

Themivo Wishlist & Alerts offers more wishlist and alert features than SE Wishlist Engine at any price, while SE Wishlist Engine covers the core wishlist well and adds product recommendations on its paid plans.

Both apps cover the basics a shopper expects:

• Guest wishlists without an account, plus a save for later option.
• Saving the selected variant from the product page.
• A wishlist page with add to cart and sharing.
• Back in stock, price drop, low stock and reminder emails (on SE Wishlist Engine, only on the Advanced and Premium plans).
• Reports on the most wishlisted products and who saved them.

SE Wishlist Engine also lets shoppers add to the wishlist from collection pages, share lists by social, email or link, and see product recommendations on the Advanced plan.

Themivo Wishlist & Alerts goes further in several places:

• Multiple named lists: each shopper can keep up to 20 lists of 500 items, with Move to another list. SE Wishlist Engine's listing does not mention multiple lists.
• Gift and shared lists: read-only share links, a one-click cart link for gift lists, and collaborators who can add to a shared list.
• Alert controls: set the minimum price drop (1 to 90%) and the low stock threshold (1 to 1000 units), edit every template, and add a Buy now link that opens checkout with the variant in the cart, plus an optional discount code.
• Guest lists that follow the shopper: the list moves to the customer account at sign-in, and Sign in with Shop keeps it on every device.
• Revenue analytics: wishlist adds, add to cart rate, orders and wishlist revenue with an attribution window of 1 to 90 days, a per-customer view, CSV exports and events in Shopify Analytics and ShopifyQL.
• Hide rules: hide the wishlist button or price by product, collection, tag or product type.

SE Wishlist Engine is stronger in one area: product recommendations, which Themivo Wishlist & Alerts does not offer. For most stores this matters less than having alerts and multiple lists without a paid plan. On features, Themivo Wishlist & Alerts wins.

Pricing

Themivo Wishlist & Alerts costs nothing at any size, while SE Wishlist Engine costs between $0 and $21.99 a month depending on how many items are saved and whether you want alerts or multiple languages.

SE Wishlist Engine's plans, as listed in November 2026:

• Free: up to 100 wishlist items, styling, wishlist page and popup, social sharing, basic insights.
• Basic, $7.99/month or $79.99/year: unlimited wishlist, custom icon, hidden branding.
• Advanced, $14.99/month or $149.99/year: reminder, low stock, price drop and restock alerts, recommendations, import and export, Facebook pixel and Klaviyo, advanced insights.
• Premium, $21.99/month or $219.99/year: adds multi-language and multi-currency and multi-language email templates. Its plan card does not list the Facebook pixel and Klaviyo integration shown on Advanced, so confirm with the developer if you need both.
• A 5-day free trial on paid plans.

Here is what each app costs in three common situations, using list prices only:

1. A new store that just wants a wishlist. SE Wishlist Engine is free until shoppers save 100 items, then Basic at $7.99/month ($95.88 a year paid monthly, or $79.99 yearly). One reviewer hit the 100-item cap within 15 minutes of a launch. Themivo Wishlist & Alerts: $0.
2. A store that wants back in stock and price drop emails. SE Wishlist Engine needs Advanced at $14.99/month ($179.88 a year paid monthly, or $149.99 yearly). Themivo Wishlist & Alerts: $0.
3. A store selling in several languages with alerts. SE Wishlist Engine needs Premium at $21.99/month ($263.88 a year paid monthly, or $219.99 yearly). Themivo Wishlist & Alerts: $0, with every storefront text translatable and CSV import and export of translations.

On pricing, Themivo Wishlist & Alerts wins clearly: there is no plan to outgrow and no item cap to watch during a launch.

Ease of setup

Themivo Wishlist & Alerts is built to be set up without code, while SE Wishlist Engine's reviewers often lean on its support team for installation and theme customization.

Themivo Wishlist & Alerts fits any Online Store 2.0 theme without code edits. Its appearance editor shows a live preview while you pick one of five button styles, an accent color, a heart, star, bookmark or custom icon, button placement on the product page and product images, a header counter, and a drawer, popup or page view. Alert emails go out through Themivo's mail service with no setup, or through your own SMTP server.

SE Wishlist Engine gets warm praise for support. Reviews and the Shopify Magic summary describe a team that does setup and theme customizations for merchants, often for free, and reviewers say it works with Shopify 2.0 and custom or complex themes. Several of those positive reviews also mention needing support's help to install or customize, so setup may not be fully self-serve.

One setup detail to know: the only 3-star review we read says orders placed from the wishlist got extra line items that showed on packing slips and had to be deleted by hand. The developer replied that these are properties for revenue tracking, that they can be turned off for new orders, and that it would fix older orders on request.

SE Wishlist Engine's hands-on support is a genuine strength, especially for heavily customized themes. It matters less for most stores because Themivo Wishlist & Alerts is designed so you can do the setup yourself in a visual editor. On ease of setup, Themivo Wishlist & Alerts wins for self-serve installs.

Integrations

Themivo Wishlist & Alerts connects to more marketing, analytics and sales channels for free, while SE Wishlist Engine lists Klaviyo, Shopify Flow, customer accounts, Checkout and PageFly, with Klaviyo and the Facebook pixel on its Advanced plan.

Themivo Wishlist & Alerts includes:

• Klaviyo and Omnisend: alerts are sent as events to both. SE Wishlist Engine does not list Omnisend.
• Shopify Flow: six triggers (item added, item removed, back in stock, low stock, price drop, reminder) and an action.
• Ad pixels: wishlist adds go to GA4, Meta, TikTok or Google Tag Manager through Shopify custom pixels, for retargeting. SE Wishlist Engine lists the Facebook pixel; one review mentions support helping with GA4 tracking.
• Shopify POS: staff see a customer's wishlist with stock at their location, add items to the cart and save products for the customer. POS is not in SE Wishlist Engine's Works with list.
• Customer accounts: a wishlist page and block.
• Developers and headless: a JavaScript API (window.Wishlist), a REST API with scoped keys, signed webhooks, CSS variables, and headless or Hydrogen support with one script tag. None of these appear on SE Wishlist Engine's listing.

SE Wishlist Engine lists PageFly compatibility, which our app list does not mention, so check it if you build pages in PageFly. For most stores, free Klaviyo, Omnisend, Flow, pixel and POS connections matter more. On integrations, Themivo Wishlist & Alerts wins.

Reviews

SE Wishlist Engine has the much longer track record, with 4.9 stars from 276 reviews, while Themivo Wishlist & Alerts has 5.0 stars from 5 reviews.

SE Wishlist Engine launched on August 18, 2022 and carries the Built for Shopify badge. Its rating breakdown is 264 five-star, 9 four-star, 1 three-star, 0 two-star and 2 one-star. Reviewers praise fast support, compatibility with custom themes, help importing wishlists by CSV from an earlier app, and good value. We could not read the two 1-star reviews, so we cannot tell you what they say.

Themivo Wishlist & Alerts launched in October 2026, so it has only a few reviews so far. Guests also have no email address, so alerts go to signed-in customers, and on Safari a guest's list can be cleared after about a week unless they sign in (Sign in with Shop helps).

SE Wishlist Engine is stronger on review history. That matters less when the other app costs nothing: you can try Themivo Wishlist & Alerts with every feature switched on and no trial clock, compared with SE Wishlist Engine's 5-day trial on paid plans.

Which should you choose?

Themivo Wishlist & Alerts is the right choice for most stores, and SE Wishlist Engine fits a few specific needs.

• You want alerts without a monthly bill: Themivo Wishlist & Alerts.
• You expect more than 100 saved items: Themivo Wishlist & Alerts, with no plan limits.
• You use Omnisend, or want GA4 and TikTok retargeting: Themivo Wishlist & Alerts.
• You sell in person with Shopify POS: Themivo Wishlist & Alerts.
• You run a headless or Hydrogen store, or need an API and webhooks: Themivo Wishlist & Alerts.
• You want shoppers to keep several named lists or build gift lists: Themivo Wishlist & Alerts.
• You specifically want product recommendations and can pay $14.99/month: SE Wishlist Engine.
• You want a support team to customize your theme for you: SE Wishlist Engine, based on what its reviewers report.

Other options worth a look

Two other long-running wishlist apps are worth knowing if neither of these fits. For a wider field, see our best wishlist apps for Shopify.

• [Swym Wishlist Plus](https://apps.shopify.com/swym-relay): 4.7 (1,478 reviews), from $29.99/month after a 30-day trial, with no free plan. A fit if you specifically need SMS sharing or integrations such as Attentive, Tapcart or Listrak and can pay $59.99/month for marketing integrations. Every plan caps monthly wishlist actions, and the most recent review on the listing is a single unverified 1-star report of a security problem. More in our Swym Wishlist Plus alternatives.
• [Swish ‑ Wishlist & Accounts](https://apps.shopify.com/wishlist-king): 4.9 (291 reviews), from $19/month plus usage charges per website session, with a 30-day trial. A fit if you specifically want a free setup and customization service or a shopper accounts hub. Costs rise with traffic rather than wishlist use. See our Themivo Wishlist & Alerts vs Swish comparison.

Frequently asked questions

Is SE Wishlist Engine free?

SE Wishlist Engine has a free plan, but it is capped at 100 wishlist items and does not include alerts. Unlimited wishlists start at $7.99/month on Basic, and back in stock, price drop, low stock and reminder emails need the $14.99/month Advanced plan. Themivo Wishlist & Alerts includes all of these free with no plan limits.

Does Themivo Wishlist & Alerts charge for back in stock or price drop alerts?

No, Themivo Wishlist & Alerts includes back in stock, price drop, low stock and wishlist reminder emails free, with editable templates. The app has no paid plans. Alerts go to signed-in customers, since guests have no email address.

Can I move my wishlists from SE Wishlist Engine to Themivo Wishlist & Alerts?

Themivo Wishlist & Alerts can import wishlists from another app by CSV. SE Wishlist Engine lists wishlist import and export on its Advanced plan, so check its listing or ask its support how to export on your plan. Test the import on a development or test theme before switching your live store.

Which wishlist app works with Klaviyo and Omnisend?

Themivo Wishlist & Alerts sends alerts to both Klaviyo and Omnisend as events at no cost. SE Wishlist Engine lists Klaviyo on its Advanced plan at $14.99/month and does not list Omnisend.

Does SE Wishlist Engine work with Shopify POS?

Shopify POS is not in SE Wishlist Engine's Works with list, so check with the developer if you need it. Themivo Wishlist & Alerts has a POS extension where staff see a customer's wishlist with stock at their location and can add items to the cart.

Get started

Install Themivo Wishlist & Alerts from the Shopify App Store and turn on wishlists and alerts free today.