Themivo Wishlist & Alerts vs Hulk AI Wishlist & Favorites

Themivo Wishlist & Alerts and Hulk AI Wishlist & Favorites both add a wishlist, guest lists and stock or price alerts to a Shopify store. The difference is what you pay for them. Verdict: for most stores, of any size, Themivo Wishlist & Alerts is the better pick, because every feature (alerts, multiple lists, Shopify Flow, POS and APIs) is free with no plan limits, while Hulk AI Wishlist & Favorites puts those features on plans from $9.90 to $49.90 a month.

• Choose Themivo Wishlist & Alerts if you want back in stock, price drop and low stock alerts, multiple lists, Flow, POS and developer APIs at $0, with no monthly item caps.
• Choose Hulk AI Wishlist & Favorites if you specifically need AI product recommendations, a Mailchimp, Zapier or Google Sheets connection, or hands-on installation help for a custom theme, and can pay for the plan that includes it.

The deciding factor is cost: the features most stores install a wishlist app for sit behind Hulk's paid plans and are included free in Themivo Wishlist & Alerts.

Disclosure: we make this app.

Themivo Wishlist & Alerts vs Hulk AI Wishlist & Favorites at a glance

Themivo Wishlist & Alerts is free with everything included, while Hulk AI Wishlist & Favorites has a free plan capped at 500 wishlist items a month and three paid plans.

How we compared: we read each app's Shopify App Store listing, and the one-, two- and three-star reviews of Hulk AI Wishlist & Favorites, in November 2026. Prices and ratings can change, so check each listing before you install.

Features

Themivo Wishlist & Alerts covers more wishlist and alert features at no cost, while Hulk AI Wishlist & Favorites adds AI product recommendations and spreads its other features across paid plans.

With Themivo Wishlist & Alerts, shoppers can save items without an account. The list moves to their customer account when they sign in, and Sign in with Shop keeps a guest's list on every device. Each shopper can keep up to 20 named lists of 500 items each and move items between them. Lists can be shared as read-only links, gift lists get a one-click cart link, and collaborators can add to a shared list. There is also a Save for later button in the cart.

Alerts are where Themivo Wishlist & Alerts stands out for a free app:

• Back in stock emails
• Price drop emails, with a minimum drop you set from 1 to 90%
• Low stock emails, with a threshold from 1 to 1000 units
• Wishlist reminder emails

Every template is editable, each email can carry a Buy now link that opens checkout with the variant in the cart, and you can add an optional discount code. Analytics show wishlist adds, add to cart rate, orders and wishlist revenue with an attribution window of 1 to 90 days, plus most wishlisted products, a per-customer view and CSV exports. Hide rules let you hide the wishlist button or the wishlist price by product, collection, tag or product type.

Hulk AI Wishlist & Favorites offers price drop, low stock and back in stock emails, guest wishlists, gift registries, multiple shareable wishlists, most-wishlisted and wishlist revenue reporting, a customizable button and page with custom icons, email templates, 20 languages and AI product recommendations. The free plan includes the My Wishlist page, guest wishlists, sharing by email and social, and Shopify AI product recommendations. Price drop and back in stock alerts and multiple wishlists start on Growth, and advanced reporting is on Pro. Low stock alerts appear in the description but are not tied to a plan on the listing.

Several Themivo features are not listed for Hulk AI Wishlist & Favorites: collaborators on shared lists, a one-click cart link for gift lists, Sign in with Shop, hide rules, discount codes in alerts and sending alerts from your own SMTP server.

Where each wins: Hulk AI Wishlist & Favorites is stronger if you want AI product recommendations, which Themivo Wishlist & Alerts does not offer. For most stores the core job is saving products and bringing shoppers back with alerts, and Themivo Wishlist & Alerts does that with more options and at no cost.

Pricing

Themivo Wishlist & Alerts costs $0 at every store size, while Hulk AI Wishlist & Favorites ranges from free to $49.90 a month depending on wishlist volume and the features you need.

Hulk's plans, as listed in November 2026:

• Free: 500 wishlist items a month, guest wishlist, sharing, AI recommendations.
• Growth: $9.90/month or $99.99/year. 5,000 items a month, price drop and back in stock alerts, multiple wishlists, branding removed, Klaviyo, Mailchimp, Omnisend, Shopify Flow.
• Pro: $24.90/month or $258.99/year. 25,000 items a month, advanced reporting, Google Sheets export, Zapier, Shopify POS.
• Scale: $49.90/month or $499.90/year. Unlimited items, priority support, API access.

Paid plans come with a 30-day free trial, and new users get 30% off for the first three months during the BFCM offer. The listing also mentions recurring and usage-based charges, though no specific usage fee is listed.

Here is what each app costs in three typical situations, using list prices:

1. You want a basic wishlist button and get fewer than 500 saves a month. Hulk AI Wishlist & Favorites: $0 on Free, but without alerts or multiple lists. Themivo Wishlist & Alerts: $0, with alerts and multiple lists included.
2. You want back in stock and price drop alerts, multiple lists and Flow. Hulk AI Wishlist & Favorites: Growth at $9.90/month ($118.80 over a year) or $99.99/year, capped at 5,000 items a month. Themivo Wishlist & Alerts: $0.
3. You sell in person with Shopify POS, pass 5,000 saves a month or need an API. Hulk AI Wishlist & Favorites: Pro at $24.90/month ($298.80 a year) or $258.99/year, or Scale at $49.90/month ($598.80 a year) or $499.90/year for API access and unlimited items. Themivo Wishlist & Alerts: $0.

Where Themivo wins: on price in every situation. Hulk's free plan is a fair option for a simple wishlist, but as soon as you need alerts the gap opens, and it widens as your volume grows.

Ease of setup

Both apps can be set up without code on most themes, and Hulk AI Wishlist & Favorites adds staff who will install and customize it for you.

Themivo Wishlist & Alerts fits any Online Store 2.0 theme without code edits. Its appearance editor has a live preview, five button styles, an accent color, a heart, star, bookmark or custom icon, a button on the product page and product images, a header counter, and a drawer, popup or page view. Emails go out through Themivo's mail service with no setup. Every storefront text can be edited and translated, with CSV import and export, and you can copy settings to another store.

Hulk AI Wishlist & Favorites offers automatic or manual setup, and positive reviews praise fast, hands-on support that installs and customizes the app for custom themes. The low-star reviews are mixed on this point: in one, staff installing the app damaged the cart and login icons and the store waited about a month for the code to be removed, and the three-star review found the instructions hard to follow and outdated.

Where each wins: Hulk AI Wishlist & Favorites is stronger if you have a heavily custom theme and want someone to install the app for you. For stores on an Online Store 2.0 theme, Themivo Wishlist & Alerts gets you live without code or waiting on support, so that help matters less.

Integrations

Themivo Wishlist & Alerts includes all of its integrations for free, while Hulk AI Wishlist & Favorites ties most of its integrations to Growth, Pro or Scale.

Themivo Wishlist & Alerts connects to:

• Klaviyo and Omnisend, which receive alerts as events
• Shopify Flow, with six triggers (item added, item removed, back in stock, low stock, price drop, reminder) and an action
• GA4, Meta, TikTok or Google Tag Manager, receiving wishlist adds through Shopify custom pixels for retargeting
• Shopify Analytics and ShopifyQL, which get wishlist events
• Shopify POS, where staff see a customer's wishlist with stock at their location
• Shopify customer accounts, with a wishlist page and block
• Developers, via a JavaScript API (window.Wishlist), a REST API with scoped API keys, signed webhooks, CSS variables, and headless and Hydrogen storefronts

Hulk AI Wishlist & Favorites connects to Klaviyo, Mailchimp, Omnisend and Shopify Flow from Growth, Zapier, Google Sheets and POS from Pro, and API access on Scale. The listing says it works with customer accounts, checkout and Markets, and with Hulk Mobile App Builder. Webhooks and headless or Hydrogen support are not listed. One long low-star review said the Meta Pixel and GA tags added through the app caused duplicate analytics events and got around consent management.

Where each wins: Hulk AI Wishlist & Favorites is stronger if you rely on Mailchimp, Zapier or Google Sheets. For most stores, Klaviyo or Omnisend, Flow, POS and ad pixels cover the job, and Themivo Wishlist & Alerts includes all of them free, along with webhooks and headless support.

Reviews

Hulk AI Wishlist & Favorites has the longer track record, with a 4.9 rating from 141 reviews and a Built for Shopify badge, while Themivo Wishlist & Alerts has a 5.0 rating from 5 reviews.

Hulk AI Wishlist & Favorites launched on June 15, 2020 (older reviews call it Hulk Advanced Wishlist). Positive reviews praise reliable core features across many themes, multiple wishlists, a design that matches the brand, and quick support. The four one- and two-star reviews raise these themes:

• Slow or unhelpful support, in two of the four
• Site speed and bugs: the script loading on every page, layout shift, buttons that sometimes failed to load and a JavaScript error that broke other scripts
• A support installation that broke theme icons
• An older complaint about the default variant being saved, which the developer says is fixed

A four-star review also noted that automations and Flow are locked to higher plans.

The honest trade-off with Themivo Wishlist & Alerts: it launched in October 2026, so it has few reviews so far. Guests have no email address, so alerts go to signed-in customers, and on Safari a guest's list can be cleared after about a week unless they sign in (Sign in with Shop helps). It focuses on wishlists and stock or price alerts rather than full email marketing.

Where each wins: Hulk AI Wishlist & Favorites wins on review volume. Because Themivo Wishlist & Alerts is free, trying it on your own store costs nothing, which matters more than review count for most merchants.

Which should you choose?

Themivo Wishlist & Alerts is the right choice for most stores, and Hulk AI Wishlist & Favorites fits a few specific needs.

• You want alerts without a monthly fee: Themivo Wishlist & Alerts.
• You sell in person with Shopify POS: Themivo Wishlist & Alerts, with POS included instead of from $24.90/month.
• You build with APIs, webhooks or Hydrogen: Themivo Wishlist & Alerts.
• You run gift lists and want collaborators or a one-click cart link: Themivo Wishlist & Alerts.
• You need AI product recommendations: Hulk AI Wishlist & Favorites.
• Your stack depends on Mailchimp, Zapier or Google Sheets: Hulk AI Wishlist & Favorites on Growth or Pro.

Other options worth a look

SE Wishlist Engine and WC Wishlist & Back in Stock are two other well-reviewed wishlist apps, though we could not verify their current prices.

• SE Wishlist Engine: 4.9 from 274 reviews and Built for Shopify. Older information mentions registries and alerts, but check the listing for current plans.
• WC Wishlist & Back in Stock: 4.8 from 196 reviews and Built for Shopify. Older information showed low-cost plans with email notification caps; check the listing for current prices.
• Wishlist by Square: 5.0 from 152 reviews, Built for Shopify and free.

For the full field, see our best wishlist apps for Shopify, or how Themivo compares with Wishlist Hero.

Frequently asked questions

Is Themivo Wishlist & Alerts really free?

Yes. Themivo Wishlist & Alerts is free with every feature included, no paid plans and no plan limits. That covers back in stock, price drop, low stock and reminder emails, multiple lists, Shopify Flow, POS, analytics and the developer APIs.

Does Hulk AI Wishlist & Favorites have a free plan?

Yes. The Hulk AI Wishlist & Favorites free plan includes 500 wishlist items a month, the My Wishlist page, guest wishlists, sharing by email and social, and Shopify AI product recommendations. Price drop and back in stock alerts, multiple wishlists and Flow start on the Growth plan at $9.90 a month.

Which app sends back in stock and price drop alerts for free?

Themivo Wishlist & Alerts sends back in stock, price drop and low stock alerts on its free plan, with editable templates and an optional discount code. On Hulk AI Wishlist & Favorites, price drop and back in stock alerts start on the Growth plan at $9.90 a month or $99.99 a year.

Can I move my wishlists from Hulk AI Wishlist & Favorites to Themivo Wishlist & Alerts?

Themivo Wishlist & Alerts can import wishlists from another app by CSV. Hulk AI Wishlist & Favorites lists Google Sheets export on its Pro plan, so check its listing or ask its support how to export your data before you switch. Test the new app on a development theme first.

Which wishlist app works with Shopify POS?

Both apps work with Shopify POS. Themivo Wishlist & Alerts includes POS free, letting staff see a customer's wishlist with stock at their location, add items to the cart and save products for the customer. Hulk AI Wishlist & Favorites includes POS on its Pro plan from $24.90 a month.

Get started

Install Themivo Wishlist & Alerts free from the Shopify App Store.